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When defining a new funnel, you will find a lot of options available to you. Every visitor step in the funnel can belong to one of the following types:
- An ad click
You can choose a particular ad campaign with a particular keyword or without a keyword, or just a keyword without an ad campaign, or any campaign with any keyword. - A split-test
It can be any split-test, or a particular split-test. - A referrer
You can indicate just a search engine, or a group of domains (added manually), or a particular host.
You can also state a keyword. All these fields can stay blank, and then it is going to be any referrer with any keyword. - An entry point
Any entry point to the site. You can indicate that this should be a direct entry (without an ad campaign, split test or referrer). - An event on the site
It can be a particular event with or without a particular action target, or any event with any action target. - A sale
Any sale or sale of a particular product. - A page load
Besides, the first step can be narrowed and be only for the visitors who enter the site for the first time or it is their first step in the session. Every subsequent step can immediately follow the previous one or appear in the visitor’s path a few steps later.
The funnel statistics will show you not only conversion of visitors from step to step, but also the pages where their path ends. The report can be time-limited and particular site oriented.
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